The Dan Dare Corporation's 1990s computer-generated Dan Dare television series is by no means the first attempt to bring our favourite space hero to the small screen. There have been at least two previous TV projects -- the first by ATV in the early 1980s and the second by Zenith approximately a decade later. This article concentrates on the ATV version. We'll try to piece together the story of the project and why it never ultimately happened, featuring contributions from those who were involved at the time.

For the benefit of younger readers, ATV was one of the old ITV regions. In the early days of ITV, the Midlands and London were each split into two franchises -- weekdays and week ends. From the mid-1950s, ATV held the Midlands licence for weekdays and the London licence for weekends. In 1967, ATV lost the London franchise but were able to broadcast in the Midlands seven days a week from the following year. The company produced such memorable programmes as Pipkins and Crossroads andevolved into Central in 1982.

On the face of things, the early 1980s was a good time to launch a new science-fiction series. Star Wars was still fresh in people's memories and Doctor Who was riding a crest of popularity with Tom Baker in the title role. It seems entirely reasonable that ITV would want their own space hero and resurrecting such a classic, quintessentially British character would perhaps have made more sense than risking the introduction of a new, untried and untested creation.

Dan Dare historian Alan Vince was approached to act as an adviser on the TV project.

" The first contact I had was around the time of the planning for the Eagle convention in 1980," recalls Alan, "and the Dragon's Dream books on Dan Dare etc. This had been 'in the air' since Frank's [Hampson, creator of Dan Dare] awards in 1975-6. This first attempt involved Paul de Savary of Phenomenal Films but I only dealt with one of his assistants.

" A lot of money seemed to have been spent, involving a lot of artists, but nothing ever appeared. At our 1980 convention I was promised we would all be back in 1981 to celebrate the TV series!"

According to the official press release, Dan Dare the series would have been produced by American Leon Clifton (who had produced Evel Knievel's show at Wembley when the famous motorcyclist had attempted to jump 13 buses) and would have been written by Phil Redmond, now famous for creating Grange Hill and Brookside. The director would have been Peter Harris who had worked on The Muppet Show and had conceived the popular Saturday morning show, Tiswas.

James Fox was to have played Dan Dare, (the epitome of the rugged, resourceful, stylish Englishman who knows what is right and what is wrong). Fox had been an international star in the 1960s before leaving the profession to become a religious worker. Dan Dare was to have seen his return to acting.

The Dan Dare TV stories were to have been set in the year 2000 and other familiar characters would have been present including Digby, Stripey, Peabody, Sondar and the Mekon. The press release promised that "1981 will be a landmark for British television" and that the series would combine "the best of the new technology in video effects and computer graphics with the flair of comic book story-telling techniques. We will create a new look for television: live actors fully integrated into weird and exotic graphic landscapes, unusual camera angles, vivid colours, split screen effects, armies of Treens will march on the Therons, and the space ways will be full of strange alien machines. We will deal visually with the television screen in the same way as we would a comic panel -- the show will be as stylised as a comic book is. A new television form will be born. A new form that has no limits except in the imagination of the creators."
Pretty ambitious stuff for 1981 and one has to wonder whether they could really have delivered everything that they promised. It is likely that the production team would have had to rely heavily on a technique known as Colour Separation Overlay (CSO) which allows characters and other objects to be placed in a setting or background of the director's choice -- it would all have been pretty tame stuff compared to the computer technology available to the makers of such films as Spider-Man and Star Wars today -- now they really could create Treen armies!

According to the fanzine Astral Group Members Forum which was published by Adrian Perkins for six issues between 1980 and 1981, videotaping for the 13 part series was due to start at Elstree in January 1981but was postponed for one year. The fanzine reported that the budget for the series was four million dollars. The show would have used background artwork from the likes of Brett Ewings and Brendan McCarthy, then well known for their contributions to 2000A.D.. Original Dan Dare artist Keith Watson was also on the team. Each half hour episode was to have included as many as 40 different settings. Music would also have played an important role.
Effects wizard Martin J. Bower was to have worked on Dan Dare. Martin has his own views on what might have happened and also recalls that another actor was in the running for the Dan Dare role:

" Sadly, I think it would have been an unmitigated disaster!" says Bower today. "They intended to update the stories; in my opinion always a mistake. Gareth Hunt, fresh from The New Avengers, was to be Dan Dare, Rodney Bewes from The Likely Lads was Digby and a dwarf was going to be the Mekon!

" I attended several meetings at ATV's then head studios at Borehamwood with an SFX director called Tim-something-or-other, who I can't ever remember hearing of again, and who had never even shot any special effects!

" He also came over to my studios at Bracknell in Berkshire at that time, and made it fairly obvious he knew nothing at all about Dan Dare (Indeed, he had a copy of the 1980 annual and seemed to think this was the original!) So I dread to think what the final result would have been.

" Anyway, the project collapsed through lack of finance."

Adrian Perkins recalls that "there were several short articles in 2000 A.D. about the revolutionary animation techniques they were going to use. There was also some prototype merchandise around. When the series was cancelled, Corgi diecast models had to reprint their catalogue as the proposed one had a model spacecraft from the series!"

DAN DARE TV SERIES -- WHAT HAPPENED TO ATV?

Jon Carpenter sent us the following info:
As noted above, ATV evolved into Central in 1982 (it is a common mistake to assume ATV simply lost its franchise to Central) which resulted in a change in management and a shift away from existing ATV projects. Central never seemed committed to Crossroads despite strong ratings and Sapphire and Steel only briefly survived the change as the final story was already in the can. This change likely didn't do Dan Dare any favours.

ATV's main shareholder, ACC (Associated Communications Corporation) hit financial problems around this time. This was as a result of a series of failed feature film projects unrelated to ATV. This lead to a change of ownership and a 'fire sale' of assets (which included Classic Cinemas, ATV Music, ITC etc) in the early 1980s. As part of the franchise award, ACC was required to dilute its shareholding in ATV/Central to 49 per cent. The change in ACC ownership saw the company ownership shift to Australia. It was against IBA rules to have an ITV company owned by a foreign business and ACC swiftly sold its remaining stake in Central.

A changing market place and increasing production costs saw ATV and its ITC distribution company move away from high budget episodic series towards mini-series. Amongst the last of a kind were The Return of The Saint and Hammer House of Horror. Changes in the franchise meant the loss of easy access to the ITV network in the UK.

If ATV intended to make Dan Dare on videotape, it is likely it would have been made at their Elstree Studio Centre (ATV/ITC's filmed series were made at film studios such as ABPC Elstree (aka Emi Elstree), Pinewood and MGM Elstree). ATV Elstree was used by Central while their Nottingham Studio Complex was completed and then sold on the cheap to the BBC. Long-running shows such as 'Allo 'Allo and Grange Hill moved from Television Centre to Elstree, to be joined by new programmes such as EastEnders, Going for Gold and Newsroom South East.

Elstree's studios were considered to be under-resourced by BBC standards and, for years, the studios for the likes of Top of the Pops and Grange Hill used OB equipment (outside broadcast) and trucks while the 'in-house' technology was replaced.

It would seem that attempts to get Dan Dare on television were still going on in 1982 when Eagle was re-launched and I asked Eagle editor David Hunt if the politics of the TV show had interfered with his work on the comic in any way:

" In a word," says David, "Yes. Not so much the artwork, of course, but most definitely with regard to the storyline. The fact that our Dan Dare was the great, great, great grandson (was it three times removed?) of Hulton's Dan Dare was contrived rather than meant. In 1982 the De Savery Group owned the TV and film rights to the Dan Dare character. I recall Barrie (Tomlinson) and myself meeting Peter De Savery and his team in a plush London office to discuss the creation and development of our Pilot of the Future, soon to star in the new Eagle. But after lengthy talks it became clear to us that if the De Savery organisation was ever going to do a TV series then the whole project was still very much in its planning stages. So, rather than clash with their 'eventual' creation we made the decision to pitch our Dan forward a few generations.

" On reflection this was the wrong decision because, of course, De Savery never pulled it off. If we had known this at the time I feel our first Dan would have reflected the original character more, something scriptwriter Tom Tully and the brilliant Keith Watson did so well at a later date."

We will leave the final word to James Fox who kindly responded to my letter asking him to comment on whether the series might have been a success. "Yes. I do think Dan Dare would have worked," writes James. "Now I'm ready for Sir Hubert!"

Now there's an idea!